Company
Acme Corporation
Acme runs the yard: perception, dispatch, and electric tractors that move trailers between the gate and the dock without a human in the cab.
We sell the operating system first. Vehicles are optional. A site that already owns spotter trucks can run Acme software on the existing fleet.
Product
What we ship
Yard OS
Dispatch, door assignment, and a live yard graph. The night-shift lead sees the same picture the planner does.
On-vehicle autonomy
Perception and motion on the tractor. Driver-out for gate-to-dock moves that stay inside the fence. Public-road hops stay human.
Optional tractor
Electric yard tractor through a manufacturing partner. We do not take inventory and we do not quote a vehicle gross margin as if it were ours.
Position
Who we are not
| Yard operating system | Driver-out moves today | Software sold without the vehicle | Shipped into union / hourly labor | |
|---|---|---|---|---|
Acme Yard OS first. Autonomy where the geometry repeats. Vehicles optional. | Yes | Partial | Yes | Yes |
Vehicle OEMs Sell a driverless tractor. Software is a feature of the asset. | — | Yes | — | Partial |
WMS / YMS incumbents Door schedules and gate appointments. No perception, no motion. | Partial | — | Yes | Yes |
Robotaxi stacks General driving. The yard is a down-market demo. | — | Yes | Partial | — |
In-house DC teams A spreadsheet, radios, and a lead spotter. Works until the night shift turns over. | — | — | — | Yes |
People
41 on the payroll
Founder
Jordan Hale
Chief Executive Officer, co-founder
Jordan spent eight years on off-highway autonomy at Caterpillar, then four years at Amazon Robotics building the software that sequences work inside fulfillment centers. The bottleneck was never the robot arm. It was the yard outside the building — unmanaged, analog, and the reason outbound trailers sat for hours.
- Has shipped autonomy into unionized industrial sites, not only greenfield labs.
- Knows the buyer: VP of transportation and the DC general manager, not a chief digital officer shopping a pilot.
- Has run a P&L on hardware-adjacent software and will not fund a vehicle company by accident.
Co-founder
Priya Raman
Chief Technology Officer, co-founder
Priya built perception stacks for agricultural machines at John Deere and taught robot learning at CMU. She joined Jordan in 2022 because the yard is a closed world — painted lines, repeated geometry, the same fifty trailers every night — and that is where learned autonomy actually sticks.
Leadership
- Marcus Chen · VP, Customer Delivery
- Elena Voss · VP, Finance
Chicago
Headquarters · product, finance, delivery
22
people
Pittsburgh
Perception and onboard software
11
people
Dallas
Field engineers embedded at customer yards
8
people
Capital
Who is already on the cap table
Harbor Peak
Seed lead · 2023
Redwood Seed
Seed · 2023
Northline Capital
Seed · 2024
Operators (angels)
Seed · 2023–2024
Risks
What we would underwrite against
Customer concentration
The two largest accounts were 38% of H1 2026 recognized revenue. The plan funds a second delivery pod so a single delayed go-live cannot flatten a quarter.
Union and safety sign-off
Every live site required a joint safety review. We do not deploy a driver-out tractor until the local committee has ridden along. That is a feature. It is also a calendar risk.
Hardware optionality
Customers ask us to sell the tractor. We will, through a partner. We will not take inventory risk or a vehicle gross-margin story into the next board meeting.
Weather and edge cases
Snow, standing water, and unmarked construction zones still fall back to a human. The product is measured on docks-per-hour, not on a claim of full autonomy.